![]() ![]() ![]() Its anecdotally proven to help families smash through the start of their week. “Are you having a case of the Mondays? Do you experience a once-a-week sore personality, swollen mood, or inflamed temper? The Maritime on toast for breakfast could be what you need. The radio ad script example goes like this: This is all through an empathetic tone to tell the listener they’re together with them. Unlike most radio ad script examples, this one uniquely highlights the consumers’ problem and then presents the advertiser as an instant solution. The script? It was written by the two talented creatives Ben Stilitz and Colin Booth, in early 2016 before the campaign aired later that year. Marmite, “The Mondays”Īdam & Eve/ DDB went over and beyond to provide one of the best radio ads of all time. To stand out, you’ll not only need a consistent campaign but a perfect radio ad script as well.īelow is a run-down of the top radio ad script examples that produced incredible results for their companies. Well, not so fast because there are thousands of brands all competing for the same consumer attention. Seeing as the radio will continue to dominate the years to come, it seems automatic to advertise through the platform. Out of these, 92% listen over airwaves live while the rest use online radio. According to statistics from a recent survey, 244.5 million people listen to radio stations each month. While some question radio’s influence on the market, it remains a powerful communication and marketing medium. ![]()
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